"Journalism is a Profession and Media is Business"

 

“Journalism is a Profession and Media is business” – Benjamin Offei-Addo 

Professionalism or Work is simply a way of subsidizing those interests, whether they be personal or familial. That is the firm message from finance and media expert Benjamin Offei-Addo, who insists that journalism is a Profession and media is business. 

At a conference held by the the Centre For Public Discourse Analysis on Friday, March 7 2025 centered on the theme "A New Democratic Era : Enhancing Civil Political Discourse For Democratic Growth" at the University Of Media, Arts and Communication (Unimac-IJ) in South Legon, Mr. Offei-Addo concluded his address with a direct plea. 
 
“The general public and journalists or media houses needs to learn to demand accountability. We must support non-partisan media and know the issues that matter,” he told the audience. His major point followed: “Upon this, the future of political communication in Ghana is in our hands. We have the power to shape a new democratic era, one defined by development, national cohesion, and lasting prosperity.”  

Mr. Offei-Addo, a "die-hard" supporter of good governance, made it clear his message was not only for those in power. “We must be ready to change. Demand accountability from those at the top, yet, we must hold ourselves to the same standard,” he said.  

Quoting American Civil Rights leader and activist Martin Luther King Jr., he added, “The arc of the moral universe is long, but it bends towards justice. Let us bend the arc of political communication in Ghana towards justice, development, and a brighter future for all.” 
 
In a country where many journalists and media outlets outlets are solely dependent on major political parties, Mr. Offei-Addo sees independent and impartial journalism as the gateway to a healthy and prosperous Ghana and Africa as a whole. 

"We must support non-partisan media and familiarize ourselves with the issues. Supporting non-partisan media is crucial in today's polarized world. With this, we can ensure that we are getting unbiased information, which is essential for making informed decisions. It is up to us to demand better from our media and from ourselves." The media and financial expert said.

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